SUSTAINABLE INNOVATION IN THE PAINT INDUSTRY
Case study Boero Group, Barcelona
Challenge
Boero, a leader in the paint and coatings industry, needed a marketing strategy to promote its new eco-friendly product line while connecting with global distributors.
Solution
- Virtual product showcases: Hosted in a metaverse environment to demonstrate product benefits interactively.
- Collaborative webinars: Featuring Boero executives and sustainability experts to discuss eco-friendly practices.
- Targeted LinkedIn campaigns: Highlighting Boero’s commitment to innovation and environmental stewardship.
Results
- Over 2,000 attendees across global webinars.
- A 20% increase in distributor engagement within six months.
- Positive media coverage positioning Boero as a sustainability leader.
