Enhancing Customer Experience in Hospitality.
Case study: El Avenida Palace Hotel, Barcelona
Challenge
The hotel, renowned for its heritage and luxury, sought to integrate cutting-edge technology to enhance guest experiences without losing its historic charm.
Solution
MWWE developed a bespoke digital roadmap combining AI and metaverse technologies. The roadmap focused on:
- AI-driven guest personalization: Using advanced algorithms to tailor services, from room preferences to dining recommendations.
- Virtual concierge services: Accessible via a metaverse interface for pre-arrival tours and real-time assistance.
- Immersive storytelling: Leveraging augmented reality (AR) to highlight the hotel’s history and iconic architecture.
Results
A 25% increase in positive guest feedback regarding personalized services.
A 15% rise in bookings following the launch of virtual tours.
Enhanced brand loyalty among digital-savvy travelers.
