Innovating Customer Experience Through Augmented Reality
Case study Marcel Spirits, Zurich
Challenge
MARCEL, a premium spirits brand, sought to elevate its digital presence and create a unique, engaging experience for its customers to stand out in the competitive luxury beverage market.
Solution
MWWE collaborated with MARCEL to design and implement a groundbreaking strategy that combined augmented reality (AR) to transform the customer journey:
- Augmented Reality Labels:
○ AR-enhanced product labels that invite customers to scan with their smartphones, unlocking a virtual tour of MARCEL’s distillery.
○ The tour includes immersive 3D environments, allowing users to explore production processes, ingredient sourcing, and the rich heritage behind the brand.
○ Personalized pairings and cocktail recipes based on the scanned product. - Digital Storytelling Campaign:
○ A series of social media and email marketing campaigns to promote the AR feature and drive traffi c to the new website.
○ Infl uencer collaborations to showcase the virtual tour experience.
Future Results
● A 40% increase in website traffic within the fi rst three months of the launch.
● Over 10,000 AR scans by customers globally in the fi rst quarter.
● A 15% rise in online sales, particularly for limited-edition products promoted through AR labels.
● Enhanced brand loyalty, with customers praising the innovative and interactive approach.
